Thyme's Up
Thyme’s Up is a fresh new brand redefining frozen vegetarian meals through the lens of Greek culinary tradition. Premium precooked dishes that blend timeless Mediterranean flavors with the ease of modern living—no prep, no compromise. Every recipe is crafted with care, honoring authentic taste and quality. Our packaging design reflects Thyme’s Up’s core values. Vibrant flavors, culinary tradition, and effortless convenience. With a clean, modern aesthetic and pastel tones inspired by each dish’s ingredients, it offers a fresh take on Greek cuisine. A structured, recipe book–inspired layout adds a comforting, home-cooked feel. "Thyme’s Up" means it’s time to enjoy real Greek food—fast, joyful, and delicious.
Art Direction & Design:
Regina Souli Design Studio & Veronika Design Studio
Naming & Brand Narrative:
Olympia Aivazi
Photography:
Studio On
Food Styling:
Michail Athanasiou
Client:
TRIAENA Synergies & Consulting